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Spotify Acquires Reside Audio App and Clubhouse Rival ‘Locker Room’ by Betty Labs

Spotify talked about on Tuesday it has purchased Betty Labs, the company behind sports-focused social audio app Locker Room, to hurry up its switch into reside audio. New voice-based platforms, along with invite-only social app Clubhouse, have seen speedy progress in present months in the midst of the COVID-19 pandemic. Locker Room, launched in October 2020, turned a popular spot for sports activities actions followers to talk and preserve watch occasions.

The music-streaming service talked about throughout the coming months it’ll “evolve and enhance” Locker Room to provide sports activities actions, music, and cultural programming along with reside discussions with expert athletes, musicians and completely different personalities. “Creators and followers have been asking for reside codecs on Spotify, and we’re excited that shortly, we’ll make them obtainable to an entire bunch of 1000’s and 1000’s of listeners and 1000’s and 1000’s of creators on our platform,” talked about Gustav Soderstrom, Chief Evaluation & Development Officer at Spotify.

Spotify did not disclose the worth of the acquisition. Betty Labs was initially backed by Lightspeed Enterprise Companions and later by GV, Alphabet Inc’s enterprise capital arm, and Precursor Ventures. Remaining October, Betty Labs raised $9.three million in seed funding led by GV. “We’re excited to hitch forces with Spotify and proceed developing the best way ahead for audio – we’ll make investments further in our product, open the experience to Spotify’s viewers, diversify our content material materials selections, and proceed growing the neighborhood we’ve constructed,” talked about Betty Labs founder and CEO Howard Akumiah.

Spotify has moreover been making a push into podcasting, and has spent an entire bunch of 1000’s and 1000’s of {{dollars}} to boost its podcast differ and debuted a podcast selling market. Screenshots shared by a Twitter particular person remaining week confirmed Spotify was surveying some clients about how often they used Clubhouse. Twitter will also be testing a reside audio app Areas, which it plans to publicly launch by April, and Fb is reportedly dabbling with its private reside audio offering.

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