SAN FRANCISCO: Lyft has employed Coolr as its model advertising and marketing social AOR.
The ride-hailing app introduced on the impartial social media agency after a aggressive pitch. Coolr will help Lyft’s social media actions on its Instagram and Twitter pages, in response to an announcement. Coolr can even give attention to TikTok, the place Lyft was the primary rideshare model to launch on the platform in early 2021.
The agency will work intently with the in-house crew at Lyft to double down on its model social exercise with a scaled method to content material and influencer work, the assertion mentioned.
Coolr, headquartered in London, is increasing within the U.S. with Lyft as its founding consumer within the nation.
The Coolr crew working with Lyft will probably be based mostly out of Los Angeles; it’s hiring a crew throughout the West Coast as a part of its U.S. growth.
Coolr purchasers embody Burger King, PepsiCo, Samsung and Vodafone. The company additionally led the social media and digital program for the Queen’s Platinum Jubilee Pageant within the U.Ok.
Lyft, based in 2012, is without doubt one of the largest transportation networks within the U.S. and Canada. Its community consists of rideshare, bikes, scooters, automotive leases and transit in its app.